Privacy Policy

Introduction

Friendly Ventures, LLC, doing business as Bodywork Now ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

By using Bodywork Now, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our platform.

1. Information We Collect

1.1 Information You Provide

We collect information that you provide directly to us:

For Clients:

• Name
• Phone number
• Email address
• Service location/address (for outcall requests)
• Booking preferences and notes

For Therapists:

• Full name
• Phone number
• Email address
• Business location (city, state)
• Professional certifications and licenses
• Profile photos
• Services offered and pricing
• Availability schedule
• Professional bio and experience
• Payment information (for monthly subscription and introduction fees)

1.2 Information Collected Automatically

When you access our platform, we automatically collect certain information:

• Device information (type, operating system, browser)
• IP address and location data
• Usage data (pages viewed, time spent, clicks)
• Cookies and similar tracking technologies
• Referral source

1.3 Publicly Available Information

To create a comprehensive directory of licensed massage therapists and bodywork professionals, we collect and compile publicly available information from:

• State licensing boards and regulatory agencies
• Professional directories and databases
• Publicly accessible professional websites
• Other publicly available sources

The information we may collect from these public sources includes:

• Name (as it appears on professional licenses)
• License number and license type
• Business name and location (city, state)
• License status and expiration dates
• Professional certifications and specialties
• Publicly listed contact information

Important Notes About Public Information:

• Profile Creation: We may create therapist profiles using this publicly available information, even if the therapist has not signed up for our platform.
• Public Display: Profiles created from public information are displayed publicly on our platform to help clients find licensed professionals in their area.
• AI Enhancement: We may use artificial intelligence to organize, format, and enhance profile information to make it more useful for clients.
• Right to Claim: If we've created a profile from public data, you can claim it at any time, verify and update the information, and take full control.
• Right to Removal: You can request removal of your profile at any time through our Profile Removal page. We will process removal requests within 72 hours.
• Accuracy: We strive to keep public information accurate and up-to-date. If you notice inaccurate information, please contact us to request corrections.

Legal Basis: Our collection and use of publicly available information is based on our legitimate interest in providing a comprehensive directory service that helps clients find qualified professionals. This information is already publicly accessible through government agencies and other sources, and we aggregate it to provide a better user experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Directory services: Create and maintain comprehensive directory listings of licensed professionals using publicly available information
• Facilitate bookings: Connect clients with therapists and enable communication
• Account management: Create and maintain user accounts
• Payment processing: Process therapist fees (monthly subscription, introduction fees)
• Customer support: Respond to inquiries and provide assistance
• Platform improvement: Analyze usage patterns to enhance user experience
• Safety and security: Detect and prevent fraud, abuse, and security incidents
• Communications: Send booking confirmations, updates, and important notices
• Marketing: Send promotional emails (with your consent, and you can opt out)
• Legal compliance: Comply with legal obligations and enforce our terms

3. How We Share Your Information

We may share your information in the following circumstances:

3.1 Between Users

When a client submits a booking request, we share the client's name, phone number, email, and booking details with the selected therapist. This is essential for facilitating the service.

3.2 Service Providers

We share information with third-party service providers who perform services on our behalf:

• Payment processing services
• Cloud infrastructure and database providers
• SMS and text messaging services
• Email delivery services
• Analytics and performance monitoring tools

3.3 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., subpoenas, court orders).

3.4 Business Transfers

If Bodywork Now is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We implement appropriate technical and organizational security measures to protect your information:

• Encryption of data in transit and at rest
• Secure authentication (SMS OTP)
• Regular security audits and updates
• Access controls and authentication
• Secure cloud infrastructure

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as necessary to:

• Provide our services
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Opt-out: Unsubscribe from marketing emails
• Restrict processing: Request limitation on how we use your data

To exercise these rights, please contact us at privacy@bodywork.now. We will respond within 30 days.

Rights for Unclaimed Profiles: If we have created a profile using publicly available information and you have not claimed it, you still have the right to access, correct, or request deletion of that information. You may also claim your profile at any time to take full control of the information displayed.

7. SMS Communications

7.1 Transactional SMS Messages

All users receive transactional SMS messages necessary for using our service, including:

• Phone number verification codes (one-time passwords)
• Account security alerts
• Booking confirmation messages

These messages are essential to the operation of our platform and do not require separate opt-in consent.

7.2 Marketing and Promotional SMS Messages

We may send marketing SMS messages, including therapist contact information and booking updates, only with your explicit opt-in consent. When submitting a booking request, you have the option to check a box to receive these messages.

Important: Consent to receive marketing SMS is completely optional and is not required to use our platform or complete a booking request.

7.3 Your SMS Rights

• Opt-out: Reply STOP to any marketing SMS to unsubscribe immediately
• Help: Reply HELP to receive support information
• Message frequency: Varies based on booking activity
• Rates: Standard message and data rates apply
• No sharing: We will not sell or share your mobile information with third parties for promotional or marketing purposes

7.4 SMS Service Information

Supported Carriers: AT&T, T-Mobile, Verizon, Sprint, Boost, Cricket, MetroPCS, U.S. Cellular, and other major carriers. Coverage not available on all carriers.

Customer Care: For questions or support regarding SMS communications, email us at support@bodywork.now

SMS Terms: By opting in to receive SMS messages, you agree to receive text messages at the phone number provided. You certify that you are authorized to receive SMS at this number. Message and data rates may apply.

8. Cookies and Tracking

We use cookies and similar tracking technologies to:

• Maintain your session
• Remember your preferences
• Analyze platform usage
• Improve user experience

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our platform.

We use analytics services to understand how users interact with our platform. You can control tracking through your browser settings or by using privacy-focused browser extensions that block analytics.

9. Children's Privacy

Bodywork Now is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will delete it immediately.

10. International Users

Friendly Ventures, LLC is based in the United States (Denver, Colorado). If you access our platform from outside the U.S., your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our platform, you consent to this transfer.

11. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if your information is sold or shared
• Right to opt out of the sale of personal information
• Right to deletion
• Right to non-discrimination for exercising your rights

Note: Bodywork Now does not sell your personal information.

13. Data Breach Notification

In the event of a data breach that compromises your personal information, we will take the following actions:

• Investigation: Promptly investigate the breach to determine its scope and impact
• Containment: Take immediate steps to contain the breach and prevent further unauthorized access
• Notification: Notify affected users via email within 72 hours of discovering the breach, or as required by applicable law
• Disclosure: Provide clear information about what data was compromised, when the breach occurred, and what steps we are taking
• Remediation: Implement additional security measures to prevent similar incidents
• Assistance: Offer guidance on steps you can take to protect yourself (such as changing passwords or monitoring accounts)

We will also comply with all applicable data breach notification laws and may be required to notify law enforcement or regulatory authorities.

If you believe your account has been compromised, please contact us immediately at security@bodywork.now.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Significant changes will be communicated via email or a prominent notice on our platform.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: